About Us

BRYAN MCGAIR, Managing Director

Bryan brings to Advantage3 extensive K-12 school business management experience, further enhancing A3's depth of expertise and support services. Bryan has long been a leader in alternative business solutions for public schools, and his progressive perspective is the perfect complement to the established Advantage3 revenue development platform. For more than three decades Bryan served as a teacher, Business Administrator and Assistant Superintendent with Woodbury Public Schools, Haddonfield Public Schools, and the Medford Township Public Schools.

Throughout his administrative career as a Business Administrator/Assistant Superintendent, Bryan was been instrumental in the success of major building and renovation programs, as well as programs in telecommunications, technology and sustainability. These programs generated both significant cost savings and additional revenue to his districts.

Bryan has served as both President and Vice President of the Burlington County Joint Insurance Fund and also serves on the Editorial Advisory Board for AS&U (American School and University) Magazine. He has also been a longtime member of both the New Jersey Association of School Business Officials (NJASBO) and the National Association of Business Officials.

Bryan received his undergraduate degree in education from La Salle College (PA) in 1982 and his MBA from Glassboro State College (Rowan University, NJ) in 1988.

Bryan lives in New Jersey with his wife and three children.

Back to top

JUSTIN DAVIS, Chief Operating Officer

In addition to his marketing and business analysis expertise, Justin brings to Advantage3 a unique understanding of progressive tactics for mission-based organizations: after earning his M.B.A. Justin was the National Park Service's first business management consultant, identifying and assisting in implementing alternative revenue and efficiency strategies for 18 resource-challenged institutions. Prior to joining Advantage3 he founded a brand development consultancy dedicated to gaining exposure for — and capital investment in — dynamic but underappreciated companies.

Justin previously served in the same role for a leading boutique investment bank. He began his career as a program director for a major private foundation, evaluating nonprofits' operating programs and awarding them for excellence in service.

Justin graduated in 2004 from the University of Virginia (Darden) with an M.B.A., Marketing Emphasis, and earned a B.A. in Economics in 1998 from Vanderbilt University.

Justin was born, raised and still resides in Colorado, and has an intimate understanding of the communities of the Rocky Mountain West.

Back to top

ROMAN OBEN, Northeast Regional Director

One of our original Board Members, Roman Oben now joins Advantage3 on a full-time basis as our Northeast Regional Director, responsible (working with the A3 team) for generating revenue growth for A3's client organizations and servicing their needs. As a former NFL Offensive Lineman for 12 years and Super Bowl Champion, Roman brings the same focus, determination and teamwork he displayed on the field to Advantage3. In 2010, Roman honed his marketing and client servicing skills while working for CBS Outdoor, the largest out-of-home media business in North America. With Roman's vast network in the Northeast, his relevant advertising experience and a strong commitment to excellence, he is well positioned and excited to execute in this new role.

Roman Oben is an accomplished All-American collegiate football player, veteran of 12 NFL seasons and civic leader. A third round pick in 1996 for the New York Giants, Oben started over 90% of the games played throughout his 12-year career at left tackle. Oben played a key role in helping his teams reach post-season play; in 2002 he helped the Tampa Bay Buccaneers capture their first Super Bowl victory in Super Bowl XXXVII. As a leader on and off the field, Oben has remained committed to helping athletes make the transition into the workplace. While serving as the National Football League Players Association (NFLPA) team representative for 3 teams over 7 years, Oben was integral in drafting a resolution that ensures NFL Player Programs pay for continued education for retired players and as an active team representative, Oben was a charter member of the NFLPA Benefits Committee that ensured future medical coverage for all NFL players. Oben has been honored for his outstanding work with Big Brothers/Big Sisters San Diego where he was recognized as the 2007 Man of the Year. Oben earned his bachelor's degree in economics from the University of Louisville and a master's degree in public administration from Farleigh Dickinson University.

Back to top

NICK CHIN, Senior Analyst

With experience and training that includes capital markets finance, sports industry management and real estate appraisal, Nick possesses the optimal skill set to lead Advantage3's proprietary asset assessment system.

Prior to Advantage3, Nick honed his ability to both uncover and accurately value hidden assets as an analyst and operations specialist with a dynamic private equity group.

Nick earned a B.A. in Economics from Bucknell University. He is an avid golfer and technically expert across a variety of software platforms.

Back to top

SCOTT MAY, Executive Director of Production

With over 30 years in the graphics and production industry, Scott brings invaluable experience and technical knowledge to the company. Having worked with numerous professional sports and fortune 500 organizations throughout the country, including the National Football League, New York Jets, Buffalo Bills, New Orleans Saints, Major League Soccer, New York Red Bulls, Lucky Brand Jeans, J. Crew, and Levi's, Scott understands how to tastefully merge corporate sponsors with existing branding on both a large and small scale.

Known for his out-of-the-box thinking, he has the unique ability to maximize the potential of existing assets.

An alum of the University of New Haven, Scott resides in New York City and has two beautiful daughters.

Back to top

ROB KROLICK, Senior Director of Production

Having extensive experience in the graphics and production industry, managing signage programs at the New York Jets training center, New Meadowlands Stadium, Stony Brook University and the University of Maryland amongst others, Rob plays a key role in both asset assessment and production.

Facilitating each project from concept to completion through the supervision of site surveys, proof renderings, production and installation, his hands-on approach and keen attention to detail helps ensure each project is handled with the utmost care and urgency.

Rob received a Bachelor's Degree in Management from Binghamton University and a Masters Degree in Business Administration from Hofstra University and currently lives with his wife in Plainview, New York.

Back to top

MICHAEL SPAR, General Counsel

General Counsel Mike Spar has 30 years of experience in business/corporate transactional practice, focusing primarily on start-up and closely-held businesses. He has represented diverse clients including computer service providers, outsource placement firms, Medicaid home care providers, doctors, accountants, farmers, Wall Street traders, manufacturers, a racetrack and a myriad of start-ups in varied fields.

Mike has been listed in Best Lawyers in America with respect to corporate and mergers and acquisitions law and in Super Lawyers — The Top Attorneys in New Jersey with respect to closely held businesses.

Mike is a former Chair of the New Jersey Supreme Court District V-B Ethics Committee, a former Chair of the Tax Committee of the Essex County Bar Association and a current Trustee of Harvard Law School Alumni Association of New Jersey.

Mike and his wife live in Short Hills, NJ with their two daughters. An intercollegiate tennis player and hockey player at Binghamton, Mike continues to play competitive tennis and occasional pond hockey; Mike is also an avid skier.

Back to top

BOARD OF ADVISORS

BRUCE POPKO

Bruce Popko joined the Buffalo Bills staff in May of 2009, overseeing the corporate partnership division including corporate sales, luxury suites, indoor premium seats as well as the implementation of the Bills corporate regionalization strategies. Bruce served as Sr. Vice President at IMG (2005-09) heading all business development for the Golf division…was the Cleveland Browns VP of Marketing (1998-2004) in charge of all revenue generating functions for the team and the opening of Cleveland Browns Stadium in August '99. He previously served as director of marketing and promotions for the San Francisco 49ers (1996-97). He spent three years with the National Football League office (1993-95); two of those years was with the NFL Properties marketing group, where he managed regional retail advertising and promotions. He also managed sales and marketing efforts for the NFL’s satellite programming service, NFL Sunday Ticket. Bruce was a marketing manager for the New York Jets (1992-93) and served as game operations manager for the London Monarchs (1992).

While in Cleveland, he served on the board of trustees of the Cleveland Zoological Society (marketing committee chairman) and the board of directors for United Way Services and was on the planning committee for the Ronald McDonald House Pro-Am. He served on the Board of Directors (2005-2008) for CherryPharm, a privately held beverage company. Previously, he served as a member of NFL Properties Marketing Executive Committee.

Bruce is a graduate of the University of Pennsylvania with a B.A. in international relations, and the Stern School of Business at New York University, where he earned his MBA in finance and marketing. He and his wife, Sarah, have one daughter, Lucy, and two sons, Henry and Walker.

Back to top

MICHAEL J. PRINCIPE

Michael J. Principe most recently served as the Managing Director of Blue Entertainment Sports Television ("BEST"), an industry leader in sports marketing, management and production which was recently acquired. In such capacity, he was responsible for the overall management of the practice, which included day to day operations, acquisitions and growth strategy. As BEST engaged in talent representation, television rights and production, event production and operation and sponsorship sales, Principe operated across each line of business affording him an extraordinary depth and breadth of knowledge and experience in all facets of sports and entertainment.

In addition to his role with BEST, Principe also served as the Chief Operating Officer for its parent company, Blue Equity, LLC and was responsible for the operations and management of various business matters pertaining to Blue Equity, as well as the identification and development of new investments and opportunities.

Prior to joining BEST and Blue Equity, Principe held various executive positions in SFX Sports Group, including that of Executive Vice President and as General Counsel. During his tenure with SFX, he was responsible for the agency's business and legal affairs and was actively involved in the operation and management of its practices through his seat on the company's Executive Committee.

Through his career, Principe led or played a material role in many of the sports industry's most considerable transactions, which collectively have an aggregate value in excess of $550,000,000.

Principe's success in the mergers and acquisitions of these companies, combined with his operational and management experience, qualifies him as a leading authority in the industry. As such, he is a frequent lecturer and panelist and has been named to the Sports Business Journal's prestigious "Forty Under 40" list.

Back to top